Many realtors struggle with lead generation, client engagement, and staying top-of-mind. A Customer Relationship Management (CRM) system can help real estate professionals automate marketing; nurture leads and grow their business. This beginner-friendly course introduces realtors to CRM-powered marketing strategies that enhance branding, communication, and conversions. By the end of the course, realtors will understand how to use a CRM to implement email campaigns, automate social media interactions, and track marketing performance for maximum ROI.

• Define what a CRM is and why it is a powerful marketing tool for realtors
• Set up automated marketing campaigns, including emails and text messages
• Use a CRM to manage social media and digital advertising strategies
• Track CRM analytics to refine marketing efforts and increase engagement
• Build long-term relationships using automated follow-ups and referrals